So You Want Social Media To Be Your Full Time Job

The Art of Growing Your Brand on Instagram

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I've been in the social media space, professionally, since 2013 and have worked as a social media manager for 9 years. I built the ever popular social media presence of Happy Jewelers, and have since branched off to manage accounts for other clients, to give myself the freedom to create my own schedule, focus on my personal brand, and be a mom.

Social Media management is a High Income skill, and I'm here to teach you how to do it.

Hayley Larue

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 This course is your all-in-one guide to turning Instagram into more than just an app: it’s your brand, your business, and your career path. Whether you’re looking to grow your personal brand or become a full-time social media manager, I’ll walk you through the exact tools, strategies, and mindset shifts that helped me build a sustainable and profitable career in social media.

Overview: This course is your all-in-one guide to turning Instagram into more than just an app: it’s your brand, your business, and your career path. Whether you’re looking to grow your personal brand or become a full-time social media manager, I’ll walk you through the exact tools, strategies, and mindset shifts that helped me build a sustainable and profitable career in social media.01: Laying The Foundation:<ul class="tiptap-ul"><li class="tiptap-li">The importance of aesthetic &amp; first impressions</li><li class="tiptap-li">Instagram is the modern day business card</li><li class="tiptap-li">Understanding the psychology of first impressions</li><li class="tiptap-li">Why your bio is important &amp; what you should include in it</li><li class="tiptap-li">Brief intro into SEO</li><li class="tiptap-li">My favorite apps for creating a visually appealing grid</li></ul>02: Building Community<ul class="tiptap-ul"><li class="tiptap-li">The power of authenticity: people connect with people</li><li class="tiptap-li">Creating a more relatable brand/business</li><li class="tiptap-li">How do you make your brand more relatable?</li><li class="tiptap-li">Credibility is key</li></ul>03: Conversions &amp; SEO<ul class="tiptap-ul"><li class="tiptap-li">Why captions are important: A deeper dive into SEO</li><li class="tiptap-li">Instagram SEO tips</li><li class="tiptap-li">Using ManyChat to automate DM’s &amp; convert comments into sales</li><li class="tiptap-li">The difference between engagement CTA’s &amp; Sales CTA’S</li><li class="tiptap-li">Using psychology in your CTA’s: Urgency, scarcity, exclusivity</li><li class="tiptap-li">Don’t be pushy, be authentic</li></ul>04: Reels &amp; Trends<ul class="tiptap-ul"><li class="tiptap-li">Why reels are essential &amp; how to make them work for you</li><li class="tiptap-li">should you participate in trends?</li></ul>05: Work Smarter, Not Harder<ul class="tiptap-ul"><li class="tiptap-li">repurpose your content: the easiest way to create multiple reels w/ little effort</li><li class="tiptap-li">Scheduling posts: why you should be using instagram &amp; not a third party app</li><li class="tiptap-li">How to schedule using instagram</li></ul><ul class="tiptap-ul"><li class="tiptap-li">06: Social Media Manager: A High Income Skill<ul class="tiptap-ul"><li class="tiptap-li">So you want to be a social media manager</li><li class="tiptap-li">How to price yourself</li><li class="tiptap-li">Proposal sample</li><li class="tiptap-li">Knowing your worth</li><li class="tiptap-li">Getting clients</li></ul></li></ul>Who Should Enroll:<ul class="tiptap-ul"><li class="tiptap-li">Aspiring content creators ready to grow a personal brand</li><li class="tiptap-li">Business owners who want to elevate their Instagram presence</li><li class="tiptap-li">Social media freelancers looking to attract more clients</li><li class="tiptap-li">Anyone who wants to turn Instagram into a full-time income stream</li><li class="tiptap-li">Creatives, marketers, or stay-at-home moms ready to pivot into social media as a career</li></ul>

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Introduction

What we'll cover

Online Course Introduction

Laying The Foundation

Aesthetic & First Impressions

Understanding The Psychology of First Impressions

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Why Your Bio is Important & What You Should Include

SEO intro

Photo Editing

How I Edit on Tezza

How I edit on Setty

01: Laying The Foundation

Building Community

The Power of Authenticity

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Creating A More Relatable Brand/Business

Credibility is Key

02: Building Community: Relatability & Credibility

Conversions & SEO

Why Captions Are Important

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Instagram SEO Tips

What is Manychat?

HOW To Use Manychat

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Using Psychology in your CTA's: Urgency, scarcity, exclusivity

Don't Be Pushy, Be Authentic

03: Conversions & SEO

Reels & Trends

Reels Are Essential, But Should You Participate In Trends?

04: Reels & Trends

Repurpose Your Content

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Scheduling Your Content & How To Schedule Using Instagram

05: Work Smarter, Not Harder

What We'll Cover

So You Want To Be A Social Media Manager...

How To Price Yourself

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Proposal Samples

Knowing Your Worth

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Getting Clients

06: Social Media Manager: A High Income Skill

& That's A Wrap!

Conclusion

I've taken other social media courses that cost triple the price and didn't offer half the value. Hayley breaks everything down with tutorials on how to do things/use the apps she uses, and so much more. You can tell she genuinely wants you to succeed.

Cara M.

Bought this yesterday right when she launched and I need everyone to know it's 100% worth it. Thank you, Hayley!!

Janelle

Been waiting for Hayley to come out with this course. SO helpful!!

Jen R.

Very informative! Can't wait to use these tips for my mother's small business and potentially get my official start in social media management

Lauryn G

As someone who’s wanted to make social media my full time job, this course was exactly what I needed. Hayley explains everything in such a relatable way. I finished each module feeling inspired. :)

Adrianna M.

I run a small clothing brand and always felt overwhelmed by social media. This course simplified everything. From creating a cohesive aesthetic to understanding the psychology... this was so helpful. Worth every penny!

Heather P.

I started this course with zero idea where to begin, and by the end, I felt like a pro. Hayley’s teaching style is warm and encouraging, and she doesn’t skip steps. If you’re starting from scratch, this is the course you need.

Taylor R.

Ally G.

This course made me feel like I wasn’t alone. Hayley breaks everything down like a friend who’s been in the game for years. I went from overthinking every post to finally just going for it!!

Blake B.

As someone who’s been stuck at the ‘aspiring influencer’ stage for too long, this course was exactly what I needed.

So You Want Social Media To Be Your Full Time Job

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